Inspired by the culture of Downtown Santa Ana, this campaign reimagines a day in the life of a rhode user through a cinematic lens. While rhode is known for its clean and minimal visual identity we wanted to explore a different creative direction. One rooted in the texture, color and people of the community that surrounds its audience. Thank you to the Santa Ana community and our amazing crew.

Cast and Crew:
Creative Director: Ashley Sanchez
Director of Photography: Andrew Sanchez
Assistant Camera: Omar Guerrero
Grip/Gaffer: Kevin Chastain
Talent: Kaitlyn Gates, Ashley Sanchez
Special Thanks: Angels Flowers (Santa Ana CA)
Mural Featured: Jonathan Martinez